Hokkaido Café has created a premium culinary phenomenon by officially launching its first Flagship Store in the heart of Thonglor 10, a prime location in Bangkok. The concept, "Hokkaido Café Experience," blends the spirit of Hokkaido, known for its high-quality milk, with world-renowned coffee from Italy (Segafredo). This marks a significant step for Prajak Tangkaravakoon in expanding his business empire into the food and beverage industry with great pride, coinciding with the grand opening on Valentine's Day, attended by General Surayud Chulanont, President of the Privy Council, along with Lady Jitrwadee Chulanont, Governor of Bangkok, Mr. Chatchart Sittipunt, and numerous distinguished guests who came to celebrate.

Mr. Prajak Tangkaravakoon, Founder of Hokkaido Shokupan Co., Ltd., revealed that his inspiration for this business stemmed from a passion for the quality of Japanese-style dairy products, leading to the creation of Hokkaido Café, which emphasizes modern production know-how and innovation. We prioritize the quality of ingredients to maintain freshness and the authentic flavors from Japan, including:

Shokupan, a Japanese-style loaf bread that offers an exceptionally soft texture; Croissant Loaf, a perfect blend of crispy outside and soft inside, fragrant with real butter, served with a variety of Dipping Cream Cheese; Croissant Cup, filled with a special cream infused with the essence of Hokkaido milk; Shio Pan, a signature Japanese salt bread that provides a sophisticated flavor; Melon Pan, a soft bread encased in a crispy cookie shell, with a special cream filling available in various flavors such as melon, strawberry, peach, Thai tea, chocolate, green tea, and coffee; Nama Donut, a Japanese-style donut known for its fluffy and chewy texture, filled with a unique cream; and premium dairy products including Sapporo Soft Serve Ice Cream, fresh milk, yogurt, and sweetened condensed milk, all selected to promote good health from a young age.

Future plans include launching new products like "Hokkaido 3 in 1" in management, expanding through a franchise system, and preparing to introduce products into modern trade channels and leading convenience stores, making high-quality products more accessible to consumers.
In addition to the standout offerings of milk, yogurt, and Japanese-style bread, the collaboration with Segafredo, a leading global coffee brand from Italy, aims to enhance the art of coffee brewing, elevating the taste experience and providing meaningful moments for consumers at all times.

The official store opening on February 14, 2023, Valentine's Day, reflects the brand's identity born from love, connection, and a commitment to creating a space for happiness and health from a young age, offering valuable experiences to all consumer groups.

The event was honored by General Surayud Chulanont, President of the Privy Council, as the ceremony's president, along with Lady Jitrwadee Chulanont, and was welcomed by Mrs. La-or Tangkaravakoon, with notable attendees including Mr. Chatchart Sittipunt, Governor of Bangkok, Police Lieutenant General Siam Boonsom, Commissioner of the Metropolitan Police, Mr. Jitti Tangsitphakdee, President of the Gold Traders Association, Mr. Sinchai Ngamwongmas, Vice President of the Thai-Chinese Chamber of Commerce, Mr. Shim Chinwiriyakul, President of the Teochew Association, Mr. Worawit and Ms. Patchara Veerabowornpong, Mr. Kittipong and Ms. Yuwadee Teratanachai, Ms. Saowanee Aksaranuwat, Mr. Somporn Jeungrungreungkit, Ms. Wiphaada Thamavaranukup, Ms. Nongyao Towchirikul, Ms. Jiranuch Leuangamornlerd, and many esteemed guests who came to celebrate.

The first Hokkaido Café in this prime city center location serves as a model for customer experience, operational standards, and management, marking a significant turning point for the Tangkaravakoon group in establishing a solid foundation for the Food & Beverage business with clear growth directions in the future. The café is open daily from 07:00 AM to 08:00 PM. Follow news and promotions on Facebook, Instagram, and TikTok @HokkaidoCafe.

Looking ahead, Hokkaido Café aims to expand its business through franchising across Thailand and lay the groundwork for expansion into Southeast Asia, reinforcing Hokkaido Café's role as a Thai brand ready to grow regionally based on quality standards and the Hokkaido experience.

"I want to promote the consumption of quality milk among Thais for better health and growth. With the technology and know-how we possess, I am confident that Hokkaido Café will be a new choice that meets the needs of health-conscious consumers," Mr. Prajak concluded.